Working with partners has always been a big part of the way Microsoft gets its products to people, right back to the start of the company: Altair Basic was a product for another company, and MS-DOS started out as a partnership with IBM.
When Microsoft began building Azure and Office 365, it might have thought that it would switch to selling those directly – and some people, especially consumers and individual developers, do buy direct from Microsoft. [1]
[1] By Mary Branscombe for ZDNet
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