"There's nowhere to hide."
In the logic of the machine learning gold rush, the next breakthrough offering in the industry will be "AI agents" — personal assistants, basically, that can use apps and computers to do tasks on your behalf.
If that actually happens — a serious "if," but not a completely far-fetched possibility, as early efforts have already started to hit the market — there a major side effect: it'll totally change the ecosystem of information online if it's mainly being consumed by neural nets instead of humans.
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