When it comes to big data, retailers have more information than most organisations. However, Julian Burnett, CIO at retailer House of Fraser, recognises the amount of information is not always matched by a level of insight. “Retail is an industry that’s been trading on its gut instinct for quite some time,” he says. “Being able to back your decisions up with evidence of things that might work is crucial. [1]

[1] By Mark Samuels on ZDNet

Read More

Want to Know More? Contact an expert

Leave a comment

Your email address will not be published. Required fields are marked*

You may use these HTML tags and attributes:<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>